When disruption strikes—whether from a cyberattack, supply chain issue, or natural disaster—your crisis communication strategy becomes the voice of your organization. In today’s digital age, that voice can either calm the storm or fuel the chaos.
Key Points Every Team Member Should Know:
- Authorized Spokespeople: Only certain individuals should speak publicly during an event.
- Redirecting Inquiries: Media and social requests must be sent through official channels.
- Personal Posts Can Escalate: Even well-intentioned messages can cause confusion.
- Silence Over Speculation: If unsure, it’s better not to post.
Social media can be a powerful tool for transparency and reassurance—but only when used with discipline and alignment. Clear policies and unified messaging are essential.
If your business continuity plan doesn’t include a social media protocol, now is the time to update it.